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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

James Webb Young begins his book A Technique for Producing Ideas with a prefatory note: The subject is properly one which belongs to the professional psychologist, which I am not. I picked up James Webb Young's classic - A Technique for Producing Ideas - yesterday. James was an advertising guy who published this less than fifty page book in the 1940's. It has been a while since I've had the pleasure. A Technique for Producing Ideas by James Webb Young. A technique for producing ideas. On on chapter three and excited already. I guess you'll have read “A Technique for Producing Ideas” by James Webb Young. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. "What Were Alleged to be Ideas". The foreword is by William Bernbach.